How does change happen? - through awareness. How do you wake up legislators? - put a giant size message up in the areas they represent. How do you remind law enforcement agencies that you're paying attention? - show them a sign! Important changes happen when people stand together and it also happens through strategy. There is a reason that the advertising industry is worth $1.2 TRILLION, and it's because awareness works. The Billboard campaign is about awareness. Our indigenous women and girls are worth letting the world know that we will NOT STAND for their going missing, raped, murdered or sold. Are you with us? To read more about it, check out our Initiatives page on the site.
